"Freeing the Corporate Mind;
How to Spur Innovation in Business"
This is the book that will show you, and your people, how to turn your current information base into the new and innovative ideas that are needed for running a business in the next century.
A 200 page, hardbound, book, this handy "how-to" guide will show you:
- how the principle of "Acceptable Mediocrity" grows in an organization and limits the thinking of you and your people.
- the impact that "priors" have on the way you think, and how to deal with them effectively.
- how, despite their obvious benefits, your work habits reduce the directions you pursue in finding new solutions.
- the real value of your education and experience, and the best way to use them to your advantage.
- a simple method for actually measuring your innovative abilities, and how to use this method to increase your creative output.
- learn the simple steps you can initiate with your people to help them painlessly broaden their thinking.
Free of jargon and laced with meaningful exercises and chapter summaries, this
book will serve as a guide for your management of change through the next millennium.
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